Swipe left to patriarchy: BoJack Horseman and neoliberal feminism

Valentina Aparicio | January 22, 2018
Nowadays, for the sake of good PR, supporting diversity is a must for any company. At least on paper. However, while identity politics has fully entered the mainstream political discourse, attention to material inequality continues to be overlooked. Last week, Anahit Behrooz’s article criticised the way in which Hollywood stars have come out to support victims of sexual harassment in problematic ways, such as Connie Britton’s $380 sweater that read ‘poverty is sexist’. The truth is that in fact most of the fights of identity politics have been now co-opted by the immensely wealthy. Media corporations and tech giants continue to portray the rich as messiahs of social change, turning the economic success of one (coloured, female, LGBT) individual into proof of equality for the many, through a discourse Naomi Klein has termed ‘trickle down identity politics’. And while criticism against ‘white feminism’ proliferates in the humanities, much work is yet to be done regarding neoliberal pro-diversity feminisms.

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