I Meme You No Harm

Josh Simpson | 6 February 2017

Memes. We’ve all liked them, shared them, maybe even created them: those images, videos, and texts that are humorous (or at least attempt to be). They’ve replaced, in the online world, the editorial cartoons of print newspapers and journals. They are made to become viral in a time when “140 characters” seems more a description of our attention span than of Twitter’s prescribed limits and increasing amounts of information are crowding the real estate of our screens.

Let’s talk about the more serious aspect of memes (don’t groan). Do they desensitise us to the real issues behind all the jokes? Are they responsible for the recent proliferation of #fakenews and “alternative facts,” formerly known as lies?

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